LinkedIn Ads, end-to-end
62 pages, 16 chapters, 128 operator notes on setting up, running and reporting LinkedIn campaigns.
$29 one-time · PDF · 7-day refund Get the playbook →B2B paid media · ABM · attribution
Paid media that pays back, and the reporting to prove it.
I run B2B demand generation for a living and have done it for 14+ years. I help marketing teams spend across LinkedIn, Google, Meta and ABM platforms, then tie that spend to pipeline in Salesforce.
Where the budget goes
Channels I manage hands-on, and what I focus on in each.
| Channel | What I focus on |
|---|---|
| LinkedIn Ads | Account and audience structure, lead gen forms vs. landing pages, cost per qualified lead |
| Google & Bing | Search intent coverage, query hygiene, budget shifts toward pipeline, not clicks |
| Meta, Reddit, YouTube, CTV | Reach and retargeting that supports the accounts sales is working |
| 6sense & Demandbase | Account selection, intent signals, and aligning ads with sales outreach |
| Attribution | Salesforce-connected reporting that finance and sales will accept |
Start here
Two ways to use what I know without hiring me.
LinkedIn Ads Health Check
A quick audit of your LinkedIn account that shows where spend is leaking and what to fix first.
No cost Start the audit →Paid media and attribution reviews
Account reviews, channel mix planning and attribution setup for B2B teams. Scoped per project.
Message me for scope Get in touch →About
I'm Senior Manager of Digital Marketing Programs at Acquia, where I run paid media across several go-to-market motions and own the Salesforce-connected attribution setup. I lead two direct reports.
Before Acquia I worked at Intertrust. Across both, the job has been the same: put budget where it creates pipeline, and show the numbers in a way sales and finance trust.
I'm based in Himachal Pradesh, India, and write about paid media in my own time. This site is my own, separate from my employer.
GoogleLinkedInHubSpotMicrosoft6sense
- Experience14+ years
- FocusB2B demand gen, ABM
- Current roleAcquia
- PreviouslyIntertrust
- Based inHimachal Pradesh, India
Work with me
The fastest way to reach me is LinkedIn. Tell me what you run today and what you want fixed.